12 Feb 2018

Digital Marketing

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Date : 10.02.2018

Time: 16:15 – 17:30

Digital marketing was the term for the end of the day, as Entrepreneurship is incomplete without it now-a-days. The person who revolutionized the gaming scene in India, Mr Arijit Bhattacharya  presence stirred up the audience. His personality grabbed the attention of the participants and the listened with rapt attention. He kept his self-introduction to a bare minimum though his contributions speak in volumes. Digital Marketing, its concept and terms were discussed. He started off from the basic concepts like e-commerce, how to create websites, buy domains, dark web, deep web, security protocols, etc.

Arijit Sir spoke about evolution of Digital Marketing and how it’s nothing different from what we do in our day to day life , but just the way of implementation brings the difference and cited examples to support the same.

He proceeded to explain how to spread one’s business influence on the web using search engine optimization(SEO), and other techniques, how to create something different but at the same time saleable. The process how digital marketing works and other ways to be successful in the technical era of business when technology is taking over manual labour gradually.  

He made sure that the audience remain engaged with real life examples where digital marketing played a vital role in shaping up one’s business. At the end of the day, another seminar saw success.

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