13 Feb 2018

MELA – ITM E-Week 2018

Optimized-mela112 Optimized-Copy of IMG-20180210-WA0047

On 10th of February 2018, ITM E-Cell organized “MELA” during E-Week 2018. MELA had three stages- B-plan, BTL & ATL promotions and Real-Time experience. On the day of this activity, students put their stalls in the campus, interacted with the customers and implemented all the selling strategy which they planned and collected the feedback from the customers about their experience and their satisfaction level with the service. Then they promoted their stalls through social media platforms such as Facebook and through email and offline promotion through posters, and jingles, and prepared business plan, marketing strategy and selling strategy for their product.


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