An event named “My Story!” was organized by the E-Cell of IEM, Kolkata comprising the stories of some eminent from renowned ventures generating huge amount of revenues through their Start-up ideas with the aim of inspiring all the aspiring entrepreneurs in the audience to lead their way overcoming all the hurdles which come in their path. The Founder of Krafty Chocolates, Mr. Souvik Ghosh, was called whose ideas were simple but brought revolutionary change in the market. The aim of the event was to introduce the audience to the present marketing scenario and challenges which might be faced if they wish to proceed in that direction and how they could be handled. The active participation and enthusiasm of audience and mentors added new colours to the event. The event also introduced some new aspiring entrepreneurs in the league of existing ones which in itself depicts the success of the event.