There is an ebullient mood at Sri Krishna Institute of Management (SKIM) who are E Week 2012 Champions. It’s a mood that comes with passion for E Week and a determination to repeat last year’s performance with more impactful programs and events. Take for instance, the initiation for Sewage Treatment Plant which started with E Week 2012’s Invent the Future theme. The members of Laksheya (Sri Krishna’s E Cell) kept at it for a year and now it’s almost near to completion. Of course, a great deal of the credit goes to the guidance of their tireless Faculty Leader Vijaylakshmi Menon and Faculty Co-leader Julian Gnana Dhas.
Taking a classic corporate approach to E Week 2013, the team created a mind map and departments to handle different aspects of the event including documentation and technical departments. Each department has a lead, team and office space assigned to it! This to ensure a smooth execution to the 211 events planned for E Week 2013.
During E Week 2013, SKIM wanted to deepen the impact of its EWeek@Schools program. Their vision was to conduct 50 rupee exercise to students all over Tamil Nadu (except Chennai) especially in Coimbatore, Tirupur, Erode, Salem, Vellore, Tuticorin, Tirunelveli, Madurai and Namakkal districts. There’s already a sense of satisfaction with what has been achieved – the team has reached out to 55,000 school students. To create a greater sense of accountability, the team was encouraged to reach out to schools in their native towns and districts. The team also went back to the schools they had reached out to last year, and they have observed a growing maturity among the students. From general awareness about entrepreneurship, school students are thinking as any entrepreneur would – how to position their products as more valuable and have customers come back for more.
To take the message of ‘Innovating for India’, the team is organizing large public events. The most recent one was a rally which had 400 participants. The participants included students, NCC cadets, public etc. To ensure the event was completely eco friendly, they banned all kinds of plastic and synthetic articles. Even their banner was made of cloth and created by a local painter. They hope to revive the painting of banners instead of using flex printing. This in turn, they contend will boost local painters whose numbers are dwindling from lack of support and enough work.